Facebook for business: Page Insights Tool
What are Facebook Page Insights?
Page Insights is a metrics tool offered by Facebook to its business users. It serves as a social media marketing tool and helps page owners (brands) access information about their users/visitors. This data is usually very general, such as demography (user’s gender and age), device from which the page was accessed (desktop PC, mobile devices), page views/visits, time users are online, etc.
This tool gives a closer insight into:
- Business page metrics and all relevant data
- Posts with the highest engagement rates
- Time your audience is online