YouTube advertising as a new way of marketing
Majority of business owners are familiar with popular methods and channels of online promotion such as Google AdWords, Facebook, LinkedIn and Twitter. Now, another option of paid advertising is available on popular platform YouTube that delivers great conversion and return on invested funds - it is about video ads.
What distinct YouTube advertisements from other ad types?
YouTube is the most popular video platform in the world and also very important resource at purchasing decisions. Large number of consumers use YouTube in order to get feedback about the product they intend to buy. What separates YouTube advertising from other types of ads?